Thursday, January 19, 2023

Engineering Flavor


Have you ever wondered how something tastes just seems to make you feel a certain way? It's no coincidence. Michael Moss who wrote the book Salt Sugar Fat: How the Food Giants Hooked Us, stopped by Tonia's Kitchen to talk about some of his eye-opening research. One chapter in particular centers on the exploits at consumer and food products giant Unilever, and their extensive studies and trials into how food makes you feel. Moss says Unilever's food chemistry departments has conducted extensive trials into getting food to make you feel good. Add to that, the fact that every year, the average American eats thirty-three pounds of cheese and seventy pounds of sugar. Every day, we ingest 8,500 milligrams of salt, double the recommended amount, almost none of which comes from the shakers on our table. It comes from processed food, an industry that hauls in $1 trillion in annual sales. In Salt Sugar Fat, Pulitzer Prize–winning investigative reporter Moss shows how we ended up here.